The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Employee Spotlight: Meet Bob, marketing research exec turned social media associate
When Bob McHugh started in April 2012 as a database marketing executive, he had no idea he would be gearing up for a major career shift two short years later. But, when he shadowed several departments to get a feel
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Think inside the inbox: 3 steps for acquiring new business with email
In the rush to build an effective social media marketing strategy, don’t forget about your highly effective old friend: email.
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Chicago Fun Committee teams up with Red Cross for successful Blood Drive
Despite our moniker, Brafton’s Chicago Fun Team is into some serious business. After all, debating whether the Diversity Tree we put up for the holidays should find a new life as a Valentine’s Day tree and then, ost
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4 content marketing lessons from Instagram sellers
People who sell on Instagram are doing all the right things – and content marketers should take notice.
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Brafton social media managers attend Social Media Week in New York #SMW14
Brafton will be in attendance at this year’s Social Media Week event taking place in New York City February 17 through February 21.
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Content marketing recap: January 2014 (video)
What have we learned about 2014 content marketing, one month into the New Year? Link building is dead. Link earning is in.
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62% of consumers more likely to buy after seeing social content
The social content marketers share has a lasting affect on their bottom lines because it influences customers’ purchase decisions.
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Smaller companies beat industry leaders with video content [study]
A study finds size doesn’t matter where smart video marketing strategies are concerned. Small businesses are surpassing their larger competitors with agile content campaigns.
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