The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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When bigger isn’t better – Find your money audience for social success
Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.
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Keep up with customers as social participation takes off
You might not realize it, but a pure SEO mentality on social media might be what’s holding your brand back.
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5 memorable Super Bowl ads (and what your content can take from them)
Super Bowl ads are heralded as the biggest ad moments, but smart and agile marketers can delight audiences without paying gameday prices.
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Have clients laugh WITH you: Humorous social marketing for customer care
If you don’t use humor in social content, the joke’s on you. There’s a time and place to be funny & more companies are successfully toeing that line.
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How content marketing (technically) works: A closer look at Brafton’s CMS
Great storytelling is only one piece of the puzzle when it comes to successful content marketing. To generate real-world returns, brands need to start with a results-focused strategy, and let’s not forget the
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What Super Bowl ad inspires your content?
This year’s Super Bowl ad commercial wins (and losses) can inspire your organic content marketing strategies for 2014.
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Google says good content marketers don’t rest on their laurels
The search landscape continues to change and companies that fail to keep up with users expectations will have a hard time beating innovative sites.
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Employee Spotlight: Meet Danielle, admin turned operations manager
When Danielle Geoffroy joined Brafton as the first administrative assistant in our Boston headquarters, she knew she was positioning herself for a path of success. The question was: Which path would it be? As an adm
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