The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Why marketing strategies TOO focused on results may topple the sales funnel
Marketers realize they need results-driven strategies to get ahead, but they may be losing sight of the big picture for immediate success.
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Seasonal cheer at Brafton’s annual holiday party in Boston (photos)
Braftonians got into the cheerful spirit of the holidays at our 2013 annual party at the Boston Marriott Copley Place Hotel. Take a look through our photo gallery for a glimpse at our fun evening. Check back for the
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Is Pinterest the next social marketing superstar?
New studies show Pinterest is no longer a social media newcomer with untapped internet marketing potential – It’s a leader in the digital landscape.
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The evolution of content marketing jobs: Insights from a Brafton strategist
Director of Account Management Jason Cook has watched the evolution of the content marketing industry during his tenure at Brafton, and he’s experienced at keeping his content strategy skills sharp in the fast
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Top 10 content marketing New Year’s Resolutions
It’s a new year, which means it’s time for change. These 10 common resolutions will get you on the right foot for 2014.
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Surprise SEO hit for Rap Genius: Do content links cross penalty lines?
Rap Genius learned the hard way not to solicit links – good content should earn it. Learn how to avoid similar Google SEO penalties.
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Why brands should be more concerned with webrooming
A new poll suggests marketers should be just as concerned about webrooming as they are with showrooming.
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Content Marketing Recap: December 2013
As 2013 comes to a close, it’s becoming clear marketers need to develop more strategic content marketing plans for 2014 success.
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