The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Chicago, San Francisco Braftonians celebrate the holidays in style (photos)
Braftonians from both Chicago and San Francisco celebrated a successful holiday season and the start of 2014 at Cafe Ba-Ba-Reeba in Chicago last week. Take a look through our fun photo-booth shots from the evenin
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Announcing @AchievementBird for fast Twitter marketing feedback
Want more information about how Twitter content is performing? Add the @AchievementBird to participate in the network’s analytics trial.
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Will this post get more clicks if I ask you a question?
Marketers know their blog content headlines can win or lose clicks, and a new report suggests questions are the way to go.
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Is Facebook’s new algo behind brand’s huge social growth?
Facebook recently updated its Newsfeed algorithm to make credible social content more visible online, and one Brafton client may be reaping the rewards.
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Google’s testing +Post ads for omnipresent content marketing
Marketers are being lured with the opportunity to promote brand content across the web, using Google+ content as the fuel for paid ads.
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Use keyword data wisely for content success
Webmaster tools gives a list of terms that drive page impressions and clicks, but marketers can’t revert to keyword-centric content culture.
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Facebook says goodbye to sponsored stories
Marketers will lose Facebook sponsored stories, which means they’ll need other social content to reach new followers & build brand awareness.
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Can any content writer get authorship badges? Debate on disappearing rich snippets
The reduction in Authorship rich snippets may be less of a reflection of writers’v credibility and more related to brands’ page authority.
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