The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google gives paid content new look (more visibility?)
It appears Google is experimenting with its web content display, and B2C marketers may bear the brunt of a shift toward sponsorship in SERPs.
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Twitter rolls out retargeted ads to help marketers target audiences
Marketers have a new way to get their brand content in front of social audiences – retargeted ads that pull browser data from websites.
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5 surprising social media stats, trends and ideas of 2013 (by our experts’ standards!)
In order to provide clients with a social strategy that’s optimized for engaging and generating leads, Brafton’s social media team consistently ingrains themselves in industry updates and the latest trends. Whether
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Why this video is going to kill it on social media
Social media marketing engagement is won most often with visual content rather than text-based posts.
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How content quality and mobile use impact email open rates [interview]
It’s becoming clear that quality and speed are at the helm of content marketing. This is because Google is developing sophisticated algorithms that are better at detecting whether sites are publishing great co
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Know what separates content stitching and synthesis? Your SEO depends on it
Google breaks it down for marketers: Stitching and synthesis are two different practices that have very different outcomes.
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Generating leads through social: The best types of content for ROI
Brands’ social content will be even more engaging when it contains pictures and videos, according to a recent Adobe study.
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What B2C marketers aren’t doing to improve UX (but should)
Marketers should know they need content analytics to be successful, but they may not be tapping all the resources at their disposal.
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