The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Expanding our editorial operation: The evolution of the Brafton writer
The expansion of Brafton’s newsroom has coincided directly with the maturing of the content marketing industry. From “a handful of writers and marketing strategists” in a small office in Boston’s Post Of
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Facebook’s algo update: All news content, all the time?
Facebook recently revamped its newsfeed algorithm to prioritize news content in an effort to make the network more useful.
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When price cuts hurt holiday sales: Know how to tailor content to shoppers
To drive conversions, marketers need to understand what their customers value and convey the right messages through digital content.
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Search and Facebook content are an ROI dreamteam [study]
A new study from Kenshoo found paid search and Facebook posts provide much stronger ROI when combined into a single strategy.
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Biggest-ever Black Friday online sales prove web content’s in demand
More consumers are going online to make holiday purchases, and marketers can be there to provide conversion-driving web content.
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Content marketing recap: November 2013 (Video)
End-of-year shopping means brands need to step up content marketing games: Brafton’s November web marketing recap can fuel your strategies.
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Cyber Monday 2013 takes the cake
It’s time to cash in on holiday shopping because customers are hitting the stores harder than ever, and going online most of the time.
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What your video marketing should take from this year’s most viral content
What’s the key to video virality? Creating clips that capture audiences’ interests and tell a universal story.
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