The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Only 13% of marketers are Black Friday early birds
Most marketers are getting smarter about scheduling content marketing campaigns when customers are ready for them, but some brands still miss the mark.
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Happy Thanksgiving! 20+ things Braftonians are thankful for this year
Happy Thanksgiving! As we settle down to enjoy time spent with family, friends and delicious meals, we thought there was no better time to reflect on the things that make us grateful to be Braftonians. Here are just
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Cutts: The 100-link rule is outdated as websites grow and develop
Matt Cutts explains why the 100-link rule is no longer relevant, and what marketers should worry about instead.
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Brafton’s community outreach: Baking for Typhoon Haiyan Relief
We’ve seen horrifying images of the devastation Typhoon Haiyan brought to much of the Philippines earlier this month. With more than 5,000 people killed in the storm and more than four million displaced, making it t
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Strategist Sabrina’s art exhibit & why fostering creativity off hours is key to content marketing success
Sabrina Brett’s creative flair encompasses all aspects of her life: Whether she’s on the job as a content marketing strategist at Brafton or expressing herself through visual and performance art. Her paintings can b
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6 Thoughts on the Yahoo-Katie Couric deal, Authorship and content marketing
Yahoo recently announced it’s bringing Katie Couric on board as its Global Anchor in a sign that digital journalism is becoming more elite.
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Cutts on SEO: Don’t wait until you’re caught red handed to take action
Marketers can’t afford to wait until Google notices bad SEO. They need to take corrective action as soon as they notice anything spammy.
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Proof that landing pages with video provide superior ROI
An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.
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