The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How simple design tweaks can make your CTAs 40x more successful
Looking for more ROI? Start with calls to action. One company’s success story shows how these easy-to-overlook features control conversions.
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What your YouTube strategy can learn from social best practices
Video content success if just out of reach, but your YouTube video marketing strategy isn’t far off with a solid social media foundation.
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Cutts: If you’re not going to do SEO content right, don’t do it at all
In the latest Google Webmaster Help Channel video, Cutts confesses his content shortcut, and reveals a secret: Why you may not need unique meta tag descriptions.
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Will GIFs take the social media space by storm?
Think GIFs are just for Buzzfeed? Think again, because GIFs are coming to Twitter newsfeeds and marketers may want to get moving on this motion-based content.
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5 types of marketing GIFs your customers won’t be able to resist
GIFs aren’t just a daily distraction. They can vastly improve your visual content by animating static images.
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Your content probably isn’t as good as you think: Data
A study reveals shocking data – most marketers think their tailored web content is working, but customers don’t necessarily agree.
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Are you driving a content convertible or clunker?
Marketers are in content marketing for the money, but they need to be familiar with analytics reporting to know whether they’re succeeding.
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Think before you link – Keep comments organic and scheme-free
Marketers are safe if they’re leaving organic comments in their own names and linking to useful information, but responding to web content on behalf of a brand can seem spammy.
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