Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Google launched a new tool to help webmasters speed up their website content.

Nov 11, 2013 News Lauren Kaye

SEO update: Google wants your content to be faster

Google launched a new content analytics report that tells marketers where their web content is lagging and provides actionable suggestions.

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A recent study reveals that nearly 40 percent of marketers don't have the skills they need to confidently assess their content analytics.

Nov 11, 2013 News Lauren Kaye

37% of marketing teams don’t understand content analytics

A recent study reveals brands still lack content analytics skills needed to create competitive campaigns.

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Brafton has seen a trend - that creating videos alone is not enough to garner impressive ROI.

Nov 11, 2013 News Lauren Kaye

Make videos people really watch & share

Video marketing is a top priority for many brands, but marketers must go beyond promotional videos if they want to earn impressive ROI.

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Nov 08, 2013 News Lauren Kaye

What to expect when you’re content marketing – Conversion rates will vary

Survey data from MarketingSherpa revealed conversion rates are not the same for industries across the board, and marketers shouldn’t expect them to be.

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