The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Restaurants are actively participating in social media marketing, but they must step up their games.

Nov 06, 2013 News Lauren Kaye

Restaurants must bring their table manners to social marketing efforts

Around 80 percent of restaurants use social marketing to drive traffic and engage customers, but they need to become more sophisticated.

SESCHI keynote day 1

Nov 05, 2013 News

Content marketing is participation, not persuasion: #SESCHI keynote insights

Successful content marketing requires participation from internal stakeholders and external audiences. Read SES CHI’s keynote on content.

Brands must pay attention to customer complaints on social networks to sucess.

Nov 05, 2013 News Lauren Kaye

Social marketing only works if it’s in real-time [study]

A new study proves marketers have a small window in which to respond to customers’ posts on social sites and missed opportunities can be costly.

In the lastest Google Webmaster Help Channel video, Matt Cutts explains why web content with schema markup is easier to crawl.

Nov 05, 2013 News Lauren Kaye

Matt Cutts: schema markup helps content SEO (a hint at AuthorRank?)

In the latest Google Webmaster Help Channel video, Matt Cutts talks about the value of adding structured data to web content.

Content Marketing Recap Oct 13

Nov 04, 2013 Legacy

Content marketing recap: October 2013 (Video)

SEOs were given fresh guidance in October about which SEO strategies are effective and which tactics won’t fuel results.

Pinterest announced related Pins to provide users with fresh content.

Nov 04, 2013 News Lauren Kaye

Pinterest launches ‘related Pins,’ but users wary of social spam

Pinterest recently announced ‘related Pins,’ a feature that shows consumers similar content, but they might not put up with irrelevant posts.

There is more evidence that SEOs should focus on creating great content rather than focusing strictly on SEO.

Nov 04, 2013 News Lauren Kaye

Don’t put SEO over content

Marketers who focus on SEO over content creation may not see the search engine results they expected. ROI demands sophisticated strategies.

Brafton Halloween 2013 content creativity costumes

Nov 01, 2013 Legacy Molly Buccini

Costumes, candy & creativity: Halloween Brafton-style

Braftonians across the country donned costumes on Oct 31 to see which content marketer had the most Halloween creativity. View photo gallery.

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