The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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A study finds brands are active on new social networks that are visually focused.

Nov 01, 2013 News Lauren Kaye

Will teens overthrow Facebook as the social marketing champion?

According to recent data, teens are turning their backs on Facebook in favor of other networks where digital content is fast-moving and visually striking.

A recent report from Simply Measured found brands are successfully sharing content on Instagram.

Oct 31, 2013 News Lauren Kaye

Brands are sharing visual content and consumers like it [study]

A recent study from Simply Measured reveals that more brands are sharing visual content and consumers are engaging with great visuals.

Google+ adds 18 new features that could attract more members.

Oct 31, 2013 News Lauren Kaye

A guide to 18 new Google+ features

Google recently added new features to enhance visual content sharing options on its social network.

Google+ for social media no more?

Oct 30, 2013 News Lauren Kaye

G+ now has 300 million followers, but how active are they?

Google+ recently announced that it’s hitting important user count benchmarks, but do those numbers actually translate to active participants?

Adding more website content and creating more pages will not in and of itself improve PageRank.

Oct 30, 2013 News Lauren Kaye

Just to be clear: More pages do not inherently mean higher rankings in search

Google’s Matt Cutts explained that marketers won’t gain higher positions in search results simply by building more pages on their sites.

Oct 29, 2013 News Lauren Kaye

Is Google going back on its word about promotional content?

Does Google’s recent experiment displaying banner ads across SERPs challenge the engine’s dedication to organic results?

Uber and Cheezburger team up to deliver cats on demand through smart local and mobile marketing.

Oct 29, 2013 News Lauren Kaye

Local marketing win: Uber sez you can has kittens

Uber and Cheezburger team up for National Cat day to bring people kittens on-demand in a mobile, local marketing play that inspires.

Pinterest marketing isn't just about pretty pictures - it's about driving profits.

Oct 28, 2013 News Lauren Kaye

Pinterest cracks down on contests to maintain content marketing merit

Pinterest recently amended its contest rules to ensure brands don’t overstep their boundaries on the site to generate leads and drive conversions.

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