The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Guest blogging is safe if it's organic, transparent and valuable for readers.

Oct 23, 2013 News Lauren Kaye

Guest blogging: Matt Cutts on when it’s spammy or SEO safe

Guest blogging has become a popular practice in content marketing strategies, but brands must be careful about how they earn links through these opportunities.

There's no question that mobile is the answer for content in the future, but companies don't know how to move forward.

Oct 22, 2013 News Lauren Kaye

B2B marketing strategies need a mobile boost to stay on top of SERPs

A new study finds mobile search is gaining and B2B marketers are falling behind in strategies for smartphone and tablet users.

A number of signs indicate the barriers between technology and journalism are fading.

Oct 22, 2013 News Lauren Kaye

Adversaries no more, journalism and technology intertwine

As the digital content landscape matures, journalism and technology seem less like competitors and more like companions.

Google's Matt Cutts recently revealed that certain coding elements don't impact search results.

Oct 21, 2013 News Lauren Kaye

SEO tip: Don’t overthink “Strong” and “B” tags

Matt Cutts’ latest Webmaster Help Channel video dispels the myth that certain coding tricks translate to better search results.

Yahoo wants to breathe new life into video content with a service that competes with YouTube.

Oct 21, 2013 News Lauren Kaye

Keep video content short & sweet to hold viewers’ full attention

The latest data from comScore shows that video length is trending down, and marketers might want to keep their brand content concise.

Oct 21, 2013 Legacy Suzanne Conlon

Why it’s wrong to approach content like an all-you-can eat buffet

Too many marketers come to the content marketing table hungry and looking for results, but ROI is dependent on formats that match goals.

Google+ is supposed to provide brands with benefits, but the network actually drives little social referral traffic.

Oct 21, 2013 News Lauren Kaye

What’s the deal with Google+?

A study found G+ doesn’t provide as much referral traffic as other networks, encouraging marketers to ask why the site’s so important.

Do you know where your links come from? This is a sign you're spamming, according to Bing.

Oct 18, 2013 News Lauren Kaye

Warning: It will only become harder to spam Google, so stop!

Think Google’s algorithm updates so far have been frustrating? Matt Cutts says it’s just the tip of the ice berg.

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