The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2Bs & B2Cs say content creation is a pain (Time to outsource?)
Studies show that companies are still struggling to get the basics right: content creation and marketing.
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How to integrate website content for SEO & conversions – 3rd Thursday Tip
The way brands integrate their web content can add significant SEO value, giving search crawlers and visitors a reason to come return.
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Update: 87% of keyword data now in the dark
A new report relays more bad news for marketers still relying on keyword data: Google’s keeping even more in the dark.
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The social sites that are really behind your referral traffic [study]
A new study reveals which social networks get visitors to cross channels to view content (or not).
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Focus on email content to keep CTRs high
A study finds email newsletters aren’t generating as many open or clickthrough rates, which is perhaps a symptom of the new Gmail inboxes.
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Google-centric SEO strategies also good for Bing [data]
A new study from Searchmetrics identifies which factors matter most for visibility in Bing SERPs, and they’re not so different from Google.
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More data not provided? New Google Analytics reports
Google recently rolled out new analytics reports, which may leave marketers confused about where to find important data.
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Writing in translation: What content marketers owe Salman Rushdie
Content writers shoulder a task that is more like translation than anything else in an era that’s cultivating a global and digital language.
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