The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Why an SEO Content Brief is the Marketer’s Rulebook
What is an SEO content brief? Why is it important? Would Nicholas Cage steal one alongside the U.S. Declaration of Independence? Let’s find out!
How To Get Your Blog Noticed: 11 Clever Ways To Promote Your Blog
Wondering how to get your blog noticed? Rev up your search, social, email and link building campaigns to increase blog traffic.
Your Content Purpose: A Guide
Knowing why you’re writing stellar content guides every aim at your business goals. Here, we read between the lines for five kinds of marketing content.
Hashtag Social Media — Musings From Brafton’s Social Team — The Turkey, Twitter & TikTok Edition
Hello (Goodbye?), November! It’s been a big month for social media as an industry, with everything happening at Twitter and layoffs not only just in social media, but within tech overall
Creating a Comprehensive Marketing Brief: 9 Must-Have Elements
Find out why creating a comprehensive marketing brief is pivotal to hitting your marketing goals and KPIs within budget.
How to Embed a YouTube Video in Email
Combining email marketing with YouTube videos can boost your campaign to new heights. Here’s why you should use videos in your email marketing and how to do it.
12 Brand Positioning Statement Examples and Why They Work (Infographic)
What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell activewear, but you get the gist. Strong brand positioning gives your target audience a solid idea of who your brand is and why they should… Read more »
Finding Growth Through Change with Sean Weddell
Dive into the world of Sean Weddell and learn what took him from a CMS newbie to a senior member of the team in a matter of 18 months.
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