The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Most outsourced content? Videos and graphics [stats]
Visual content is playing a bigger role in brands’ web marketing success, but data shows brands can’t execute graphic campaigns without help.
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Why mobile is the next SEOpportunity
As more consumers use their smartphones to access the web, marketers must adjust their SEO strategies to optimize for mobile.
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Did video really did kill the radio star? A look into the visual content takeover
A former radio personality explains how video has risen as one of the most important formats for sharing engaging content.
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Best-in-class SEO strategies are rooted in analytics [study]
The key to highly successful SEO strategies? In-depth reporting and dedication
to content, according to a study.
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Marketers – Start creating Pinviting Promotions
Pinterest announced it will bring sponsored ads to the network, allowing brands to create more direct paths to conversions.
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16 Ways to cut your bounce rate
Many sites suffer from high bounce rates, but they may be overlooking simple ways to improve their most important page metrics.
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How to support the customer journey with video – 3rd Thursday Tip
Brands miss ROI with videos produced for single sales goals when they should develop marketing strategies for the whole funnel.
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On second thought, +1s do not impact search ranking [study]
A study that proved +1s correlate with stronger search signals is debunked, but finds G+ still offers SEO advantages.
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