The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn gives Groups a makeover for better UX
LinkedIn is making a concerted effort to grab marketers’ attention and secure their social media marketing investments.
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Top-tier B2B brands pave way for social media marketing in U.S.
Major global brands have integrated social media marketing heavily into their lead generation practices.
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Tumblr, the fountain of youth for your brand content? [study]
Brands are giving their online content a little longer shelf life by sharing it on Tumblr.
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A travel writer’s journey: Closing the distance between readers & sponsors
Travel writing is a balancing act between roping in readers and satisfying sponsors, but good judgment and creativity keeps both happy.
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Landing Pages: B2C marketers’ money makers
A study finds B2Cs expect their landing pages to fuel conversions, but the majority leave money on the table due to poor testing.
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Keyword data: Not provided, obviously
Google continues to enhance its secure search measures, leaving keyword data in the dark.
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The longevity of Facebook content
Social media content comes and goes, but with a few clever practices, brands can maximize the ROI of their Facebook collateral.
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Teens don’t want to trade their privacy for web content
Even young consumers don’t want data tracked when they use the ‘net, so marketers must still rely on content analytics for insights.
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