The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Only reaching top-of-funnel leads? You’re doing content marketing wrong
B2B content marketing can be a powerful way to generate new leads, but brands have to pinpoint content types that add value to sales props.
Learn More
Google connects the PPC and organic dots
Google recently announced it’s bringing paid and organic campaigns together through overlapping content analytics reports.
Learn More
Why it’s time for marketers to embrace Authorship
Authorship is a way to establish credibility and build transparency – two advantages your brands should grab.
Learn More
Ads go app-free on Facebook
Facebook recently updated its policies and now allows businesses to run promotional contests on their business Pages.
Learn More
Twitter shows it takes social commerce seriously with new hire
Brands that funnel resource toward Twitter marketing will be pleased to see the company hired a new Head of Commerce.
Learn More
Yahoo spruces up 7 pages with eye-catching designs, more ad space
Marketers who see a significant percentage of website traffic coming through Yahoo will find the site offers more opportunities and benefits.The search engine, which was just named the top web property of June 2013,
Learn More
Yahoo might be top web property, but Google still drives most traffic
It may be too soon to declare a Yahoo turnaround, as new data shows Google is still the leading traffic driver.
Learn More
Only foolish brands ignore LinkedIn for content marketing
LinkedIn has enhanced its suit of ad options to fuel results for B2Bs.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
