The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How Facebook Likes lead to website conversions [data]
If a user Likes a brand on Facebook, his or her social network will likely form a positive opinion of that same company.
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4 reasons why Facebook isn’t dead
Some think Facebook will fall as newer platforms rise to fame, but there are reasons why the site still counts for social marketing success.
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Are +1s more influential than links for search rankings? [data]
Despite all the criticism Google+ has received about its success as a social network, a new Moz analysis finds the site is critical for search marketing success. A recent study revealed Google +1s are strongly relat
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Google says patent is just for show – no impending pay-per-gaze
Google shuts down assumptions that a patent it acquired will bring about a pay-per-gaze system with the rise of visual search technology.
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Google+ adds another interactive content feature to its interface
Google+ and Soundcloud have developed embedded posts, allowing marketers to host audio files directly on their Timelines.
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American marketers changing the channel on TV
Americans are cutting ties with cable networks in favor of streaming video content platforms.
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Brafton Inc. marks the 2nd year on the Inc. 500 list for revenue-generating content marketing
Brafton Inc. ranks 453 on the 2013 Inc. 500 list of the fastest-rising privately owned U.S. businesses, marking the second consecutive year the company is recognized for growth in content marketing revenue.
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Yelp flips the conversation about misleading reviews
Yelp casts off the idea that it improperly filtered business reviews by taking a stance against companies hosting spammy reviews.
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