The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google takes steps out of organic search processes
Google announced it’s expanding Google Now to help consumers stay organized when making purchases and booking travel.
Learn More
Brands capitalizing on commercialization of social media
Marketers are optimistic about paid ad opportunities on search and social channels, but they can’t overlook the importance of organic.
Learn More
Real-time marketing requires brands to get social, and fast
Real-time marketing thrives on popular social media hubs, but brands must be agile to see results.
Learn More
Quality UX & video content fuel mobile site conversions
Brands may see ongoing mobile search traffic upticks, but are their sites up to the task of increasing website conversions?
Learn More
Google advises marketers to get moving with mobile
Mobile site optimization can no longer be left on the back burner, as Google recently offered guidance on site speed.
Learn More
Video content keeps brand messages in front of cable-cutters
Brands find video content drives marketing goals as the media landscape evolves and consumers watch less TV.
Learn More
A case for organic content: Aggressive bidding drives up CPC
Marketers might be spending too much money for paid ad campaigns when overtaken by the competitive spirit, a study finds.
Learn More
Sci-Fi marketing: Google Glass to charge for gazing at content
A new Google patent could charge advertisers any time a Google Glass user gazes at offline or online content.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
