The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content domination & other to-do list items: Interview with Brafton’s new CEO
Newly appointed Brafton CEO Richard Pattinson shares insights on how the content marketing agency will fuel its next stage of growth by further fueling client results.
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Will LinkedIn be the new Facebook? Introducing University Pages
LinkedIn released University Pages, an update that brings wider audiences to the network and change expectations for social media marketing.
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Brafton announces new CEO and appoints first CSMO
Brafton Inc. has appointed former Editor-in-Chief Richard Pattinson as chief executive officer, and expands its executive leadership team to include former VP of Sales Allen Schweitzer as chief sales and marketing o
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Effective Twitter marketing shows brands the money
Tweets directly lead to revenue upticks, but other social media content may actually produce stronger ROI long term.
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Customer behavior fuels brands’ sales, marketing efforts
Customer data continues to become a highly valued asset for companies across industries.
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Give more, get more – It pays to promote social responsibility
Consumers are willing to pay more to buy from companies that support a cause, meaning marketers must share corporate efforts online.
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Video takes the world by storm
Video content is a fast-rising web marketing format because brands find it’s one of the most effective ways to share their messages.
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Why marketers must stop using the term “EdgeRank”
Facebook recently shed light on its social content ranking system, revealing marketers are using terms that are so two years ago.
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