The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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All-natural link building wins
Google revised its link building recommendations, but brands can’t overlook the value of organic content creation for high-quality backlinks.
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Data shows where to share news content for most social traffic
Consumers are reading more news content on the web and data shows brands will have the most success sharing updates on Facebook and Twitter.
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Social video marketing trumps TV [data]
Brands get video content in front of wider audiences when they stop thinking inside the box and develop multichannel distribution strategies.
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#BestBlogs & your #Video4theWin submissions for next week
This past week, we asked people to submit the #BestBlogs they visit regularly. Here are the results.
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Secure Facebook browsing puts social search back in the dark
Facebook recently announced it’s defaulting to https for all users’ secure browsing, which might keep social marketing traffic in the dark.
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Pinterest amplifies conversion potential with price-drop alerts
Marketers might see more conversions from their Pinterest marketing due to an update that sends direct discount notices to consumers.
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PageRank & social shares closer than you think [study]
A new report highlights which social networks are more likely to influence PageRank in Google search results.
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Twitter’s universal search function drives social content discovery
Twitter is rolling out new on-site search features that present various content types in results.
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