The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Update: Google might start giving webmasters the examples they want
In the future, webmasters might have direct access to examples of links that hurt their SEO strategies.
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#Royalbaby backlash: How not to ride social trends
There may be a simple explanation for the public recoil at brands’ real-time social media marketing campaigns surrounding the royal birth.
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Apple sheds light on “dark search”
SEOs may not run into as much trouble with dark search in the future, as Apple’s iOS 7 update supports the “meta referrer” tag.
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B2B social marketing gets savvy with LinkedIn analytics
LinkedIn announced that companies can now assess their social marketing success with analytics for their Company Pages.
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Institutions optimize content strategies for educational search influx
Online courses are in high demand, but marketing teams aren’t doing their best to convert site visitors into students.
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Mobile is the new black for content consumption [new data]
New forecast data from eMarketer shows that mobile media consumption will overtake time spent on desktops and laptops this year.
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From social to search, Facebook announces embedded posts
Facebook announces embedded social media content, signaling the gap between social and search is closing.
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Social media analytics leads to new business opportunities [study]
Analytics help brands learn more about their customers and the campaigns they use to engage prospects.
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