The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Keywords: Why they love you and leave you
Every SEO knows the sting of a failed keyword relationship – an outcome that can be avoided when you recognize the signs.
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Mobile dominates social media content sharing [data]
New data shows that most consumers share custom content via their smartphones and tablets.
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The best time to send email blasts? Depends on the device
Consumers read content on multiple devices, and a new study shows daytime is best to reach desktop users, nighttime for tablet owners.
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Retail sites getting slower, leaving money on the table [data]
A new report shows that online retailers aren’t proactively maintaining site speed, despite its direct impact on profit margins.
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New LinkedIn features connect brands with key influencers
LinkedIn introduced a new feature that can help marketers get their messages in front of the right industry influencers.
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Does Yelp hide user-generated content from its users?
A new study suggests Yelp shows more 1-star and 5-star results, despite more middle-ground posts going live on the network.
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Google cautions use of alternate domains that geotarget other areas
With .com domains at a premium, some webmasters are looking to build presences on alternative domains – a practice Matt Cutts says is risky.
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Data: Retailers catch early shoppers with web content
Online shopping changes how consumers purchase items and their research habits. Brands must plan ahead with digital content strategies.
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