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    How to write a product description that sells (+ 11 examples)

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    Effective product descriptions not only give customers information about the offering but also deliver psychological appeals.

    Above the Fold episode 3:4 recap: Digital dating for dummies

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    Francis returns! And he brings Meredith Golden with him to school us all on online dating.

    Marketing and advertising: Understanding the difference

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    The concept of marketing is like a nesting doll – it includes several key strategies that enable companies to reach their target audiences and achieve their goals.

    Content Marketing Weekly: Under the hood edition

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    This week’s content marketing insights and tips are all about figuring out what forces drive your efforts – and how you can better understand these elements to improve your results.

    Curating content with Hannah Leibinger

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    Get to know one of our senior account managers, Hannah Leibinger, and how her content marketing career plays out at Brafton.

    SEO

    Exactly what is SEO, and how does it work?

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    A deep dive into how to make SEO work for you and why it pays to be persistent.

    15 inspiring digital marketing quotes to kick off your strategy with a bang [Infographic]

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    If your goal is to be a more inspired marketer in 2019, then you’ve come to the right place.

    Above the Fold episode 3:3 recap: It’s about time for a new shape

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    Jeff Baker and Carman Pirie nerd out about the sales and marketing funnel, come to a scintillating non-conclusion.

    Content Marketing Weekly: The tricks and tools of the trade

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    In this edition of Content Marketing Weekly, we’re looking back on the best content marketing tools and how to incorporate them into your next strategy.