The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Audience Behavior Explained: How To Turn Insights Into Better Marketing Performance
Learn what audience behavior is, how it shapes marketing strategies and which tools and metrics help improve engagement and campaign performance.
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March 2026 AI in Marketing Roundup & Rundown: Sora Shutdown, AI Product Marketing Moves, a Growing AI Trust Gap & More
A quick look at March’s biggest AI-in-marketing news, from OpenAI’s Sora shutdown to rising consumer trust gaps, legal drama and major product marketing moves.
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What Is Looker Studio? Explore One of Google’s Most Robust Reporting Tools
What is Looker Studio? Besides one of our favorite reporting tools, it’s a robust dashboard that brings together metrics from multiple platforms.
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SEO for Accountancy Firms: How To Improve Rankings and Attract New Clients
Boost your accounting firm’s online visibility with SEO strategies to attract new clients, improve rankings and grow your business.
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Boosting PPC Health With Zach Shah
Wondering how our Director of Paid Media found Brafton? Learn all about Zach Shah, his biggest accomplishments and what he does on his time off.
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The Content Engineer: Responsibilities, Key Skills and How They Add Value to Your Content Strategy
Content engineers make your content strategy cogs turn. Read all about the role, key skills, responsibilities and how they deliver value.
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Can Display Advertising Influence Generative Search Citations? A Thought Experiment
Display advertising excels at one thing: placing your brand in front of as many eyes as possible.
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What Does Zapier Do? How To Harness Automation
Zapier is a no-code automation platform that helps streamline your workflows for less manual lift. Here’s how it works and when you should use it.
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