The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Top 8 AI Skills In 2026 & Beyond: How To Become a More AI-Fluent Marketer
AI fluency goes beyond prompting. Discover eight AI marketing skills marketers should develop for 2026 and beyond.
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LinkedIn Adds an “AI Slop” Button as Platforms Rethink AI-Generated Content
LinkedIn, Substack, Snapchat and YouTube are changing how they handle AI-generated content. Here’s how each platform is approaching it.
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What Is a Social Media Strategist, and What Role Do They Play in Your Marketing? (Infographic)
Take a walk in a social media strategist’s shoes to find out what this role entails and why it’s key for marketing, advertising and branding!
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Does Google Penalize AI Content? Crawlers, Content and Quality Control
Many assume that Google penalizes AI content. It doesn’t — but it does penalize low-quality. Here’s how it assesses copy and why AI content can still rank.
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7 Wayback Machine Alternative Options for Marketers
Need a Wayback Machine alternative? Check out our comparison guide for the best way to capture the ‘net.
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YouTube SEO Best Practices: How To Optimize Videos for Discoverability, Search & AI
Learn YouTube SEO best practices to improve video discoverability, boost viewer satisfaction and increase visibility across YouTube, Google and AI search.
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GenAI vs. LLM Explained: A Marketer’s Guide To Understanding the AI Ecosystem
Learn the difference between Generative AI and LLMs. Discover how they relate, their unique capabilities and how marketers can use both.
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Your Website Isn’t the Only Thing AI Is Reading
Earning mentions in AI search depends more than just your website. Off-site content is essential to being picked up by generative search engines.
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