The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How Marketers Are Learning AI: Most Teams Are Still Figuring It Out as They Go
Most marketers are using AI without formal training. Explore Brafton’s survey findings on AI adoption, training programs, policies and workplace impact.
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June AI In Marketing Roundup: Google’s Open Knowledge Format (OKF), ChatGPT Ads Accelerate, Agentic Ads from Amazon & More
June AI in Marketing news: Google’s Open Knowledge Format, OpenAI’s expanding ChatGPT ad ambitions, Amazon’s new Alexa+ Agentic Ads & more.
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Content Pillar Examples To Boost Your Brand on Social Media
Use these content pillar examples to guide your brand’s approach to effective social media messaging.
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How the Marketing World Keeps Spinning With Ashleigh Gardner
Discover Ashleigh’s secret formula for great project management, plus how she came to be an organization powerhouse for Brafton teams and clients.
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Paid Search Marketing: A Beginner’s Guide
Paid search isn’t as simple as giving Google money to post your ad. But done right, it can yield big results for your brand.
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Different Types of Website Bots and Crawlers: How To Identify, Manage and Handle Them Strategically
Learn how to identify, manage and handle website bots and crawlers, including which bots to allow, throttle or block to protect performance while preserving SEO & AI visibility.
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AI in Marketing: How Should Marketers Handle AI Output? Lessons From Our Survey
These Brafton survey insights reveal how marketers review, refine, and improve AI content through fact-checking, brand editing and SME expertise.
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AI Slop: How To Avoid Adding to the Problem While Still Leveraging AI for Its Benefits
AI slop is a problem. Without the right safeguards, your content can easily add to it. Here’s how to identify and avoid AI slop without forgoing the tech.
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