The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What Makes a Great Writer? Skills, Qualities & Tools To Help You Improve
Great writers come in many forms, with paths to success just as diverse. Here are X skills to build and tools to leverage to improve your writing.
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Headless CMS and SEO: What Marketers Need To Know in the AI Era
Explore headless CMS SEO, including benefits, challenges and how to optimize your site for search engines and AI-driven discovery.
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Getting Started With Personalization: A Practical Guide for Marketers
Discover how to get started with personalization in marketing, including key steps, data strategies, tools and tips for success.
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Content Chunking: What It Is, Why It Matters and How To Do It in 2026
Learn what content chunking is, why it matters for SEO and AI search and how to structure content for better visibility and engagement.
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April AI in Marketing Roundup & Rundown: Unveilings, Acquisitions & a New Avalanche of Adoption Data
April brought major momentum for AI in marketing — from GPT-5.5’s debut to Adobe’s $1.9B Semrush acquisition and new Stanford data on AI-driven growth.
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10 Essential Social Media Management Skills To Cultivate Your Career
Essential social media management skills look different today than they did 10+ years ago. Here are 10 skills to cultivate for better social success.
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Best AI Tools for Market Research
AI tools for market research can shape your strategy and direction — when you know which ones will take you where you want to go.
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Why YouTube for SEO and GEO? Using Video As Your Secret Weapon
High-quality video is a direct path to AIO citations, making YouTube a valuable addition to your 2026 marketing content strategy. Here’s how to do it well.
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