The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Brands that want people to buy should minimize the number of choices they give consumers.

Jul 17, 2013 Legacy Ted Karczewski

Why ecommerce brands ditch funnel vision for smarter web marketing

Many marketers are so focused on getting leads to product pages, they fail to understand how several touch points may increase conversions.

Google's new Maps App display business locations directly on the map rather than on the side.

Jul 17, 2013 News Lauren Kaye

Marketers prepare – Google Maps update available to the masses

It’s official – The new Google Maps app is available to the public with a fresh features that pull data from companies’ social marketing.

A study finds the most successful SEO strategies are coming from businesses that analyze reports and have deep commitments to campaigns.

Jul 17, 2013 News Ted Karczewski

26% of brands avoid content analytics, don’t have dedicated staff

A new survey shows approximately 26 percent of brands still don’t have dedicated staff for analytics reporting.

Pinterest marketing isn't just about pretty pictures - it's about driving profits.

Jul 17, 2013 News Lauren Kaye

Targeting U.S. consumers? Get in while the Pinning’s hot

There is money waiting on the table for B2C brands that develop Pinterest business pages to engage U.S. consumers.

Marketers must consider the benefits and drawbacks of paid mobile campaigns over organic SEO.

Jul 16, 2013 News Lauren Kaye

Mobile paid campaigns offer more clicks, but what’s at risk?

Paid search ads are winning more clicks in mobile SERPs, but marketers must weigh the benefits against the costs to asses true value.

Internet Marketing Seizes Budgets

Jul 16, 2013 News Ted Karczewski

More spend for more content [data]

New studies show organizations are increasing their spending on marketing channels like social, video and even PPC.

Jul 16, 2013 News Ted Karczewski

Branding ‘the most important’ component to SMB success [data]

A new study shows how even small businesses see the value of branding throughout their internet marketing efforts.

Companies want their SEO and content marketing to couple up.

Jul 16, 2013 News Lauren Kaye

Marketers strive to marry SEO & content writing

Marketers see their SEO and content writing as independent strategies, but the two channels must work as a couple.

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