The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo adds new image search function to enhance results
Yahoo continues its quest to provide users with better search experiences by bringing in high-quality image results with Getty.
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Google loses ground for retail logins, gains for B2B sites
Marketers can’t deliver social media content across networks and expect great results. They must consider target audiences’ expectations.
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Brands looking for quick PPC wins on mobile
Mobile PPC spend is on the rise and marketers compete for a slice of SERPs on smartphone screens.
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Behavioral marketing isn’t invasive – it’s effective
Marketers who track and compile customer data create stronger content campaigns that speak to customers’ defined needs, not blind guesswork.
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Do brands need G+ profiles for new Google Maps app?
Marketers must pay attention to the Google Maps app update, which appears to pull local search results from companies’ Google+ pages.
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Marketers creating greater demand for native ads [study]
Native advertising is taking off as a popular way for marketers to promote web content and publishers to sell ad space.
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Attention brands: Back-to-school social marketing starts now
Twitter data shows that back-to-school shopping actually starts in July, and brands can’t afford to put off strategies to the last minute if they want to increase conversions.
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Round 3: Will Instagram embedding push Vine against the ropes?
Instagram adds an easy embedding feature that helps brands complement text-heavy content with visual media.
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