The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Customer Referrals: What Are They and How Do You Develop an Effective Program?
Customer referral programs are a widely used marketing strategy for a lot of businesses — and for good reason. But what exactly are these initiatives?
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The Best and Worst Digital PR Examples
Good PR is hard to come by. Learn how to make the best strategy and delivery by studying some digital PR examples.
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Google’s New Update: Performance Data by the Hour
Stay abreast of the latest developments with Google’s Search Analytics API update. Make hourly data tracking part of your renewed marketing strategy.
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How To Write a Journalistic Article: Pro Tips and Best Practices
Knowing how to write a journalistic article is an invaluable skill for effective storytelling and communication. Consider these top Brafton tips!
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Are AI Crawlers a Necessary ‘Evil’?
AI crawlers are more prevalent than ever. They’re necessary for how people search today, but they can also cause problems if left unchecked. See how (and what you can do about it).
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New To Programmatic Native Advertising? Here’s What You Need To Know
Learn how programmatic native advertising works and why it’s a smart, non-intrusive way to reach your audience. Get helpful insights here from Brafton.com.
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AI Bias Examples and Strategies for Mitigating Bias
AI bias is real, and it can do real harm if left unchecked. Learn from industry examples to catch it early and develop the right mitigation strategies.
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7 Memorable Movie Marketing Campaigns Worth Stealing
Take a page from Hollywood’s best and brightest and apply these movie marketing scripts to your own digital campaigns.
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