The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn Optimization for Executives: A Comprehensive Guide for Leveraging LinkedIn To Achieve Your Goals
LinkedIn optimization for executives is about demonstrating thought leadership, sharing expertise and building a community. Here’s how to get started.
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How to Create a One-Pager Template That Wins Business (Infographic)
A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.
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How To Know if You Have a Good SEO Score (And What To Do if You Don’t)
Not sure if your SEO score is good? Learn how to check it, what it means and how to improve it fast.
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The Paradox of Progress: Why AI Maturity Scores Are Falling Despite Innovation
AI maturity across organizations is down 9 points since last year — but what does that mean, and should you care?
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How Deep Are Your Links? Update Your Website and App Connectivity
Ever wondered how to connect users to your in-app content? Google helps make it easier to connect your website and app seamlessly. Learn more with Brafton.
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Your Guide To Understanding How a Programmatic Ecosystem Works
Programmatic ecosystems are part of our lives, even when we don’t realize it. Find out if your business or marketing team would benefit from one.
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This Underhanded Study Saw Researchers Use AI To Manipulate Real People
These researchers broke Reddit rules (and ethical boundaries) to find out if generative AI can be manipulative. Here’s why it was unethical.
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14 Must-Try Creative Marketing Ideas
Incorporating creative marketing ideas into your next campaign can help it stand out from the competition. Draw inspiration from these great content examples.
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