The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
SEO and PPC Integration: How To Master Dual Strategies in 2026
Learn how to combine SEO and PPC to increase visibility, improve targeting and maximize conversions in your 2025 digital marketing strategy.
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March AI Roundup and Rundown
You know the drill. Here are some of the most interesting AI- and marketing-related updates from March 2025, like a bot that’s good at creative writing?
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Editorial Content Guide: How Brands Can Leverage Content for Engagement
Editorial content is an important component of any content marketing strategy. Here’s what brands should know when building out their editorial strategy.
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Enterprise Blogging: Why and How to Create a Corporate Blog
Discover how enterprise blogging boosts SEO, drives engagement and supports business growth through strategic, data-driven content.
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The 10 Best SaaS Websites
Discover the best SaaS websites of 2023, and take your business to the next level with the valuable insights and recommendations in this post.
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Marketers’ Outlook on AI: From Optimism to Skepticism
Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.
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Top Marketing KPI Examples (Infographic + SlideShare)
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?
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What Makes Google’s AI Overviews Tick? Here’s What Our Experts Discovered
Google’s AI Overviews appear more frequently in position zero SERPs. Brafton SEO experts analyzed how AIOs choose linked content.
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