The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
AI Trust and Adoption: From Skepticism to Advanced Solutions
We’ve all seen headlines claiming the revolutionary nature of AI. But how is it really affecting employees, how can your organization truly benefit?
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The Ultimate Guide to SEO for Enterprise Companies: Strategies for Scaling Success
Unlock the secrets to successful SEO for enterprise companies — overcome challenges, implement strategies and grow your brand online.
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What Are Marketing Metrics? Unlocking the Data Behind Your Campaigns
Discover what marketing metrics are, why they matter and how to use them to measure and improve campaign performance.
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5 Google Display Network Best Practices Driving Campaign ROI (Infographic)
Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.
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SEMrush Keyword Magic Tool: How to develop an enchanted content strategy (tutorial)
Learn how to create a competitive keyword strategy with the SEMrush Keyword Magic Tool.
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A Complete Guide to Marketing Degrees and Paths to Success
What is the degree you need to work in marketing? There are multiple to choose from! Find out here.
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How To Use AI for Personalized Marketing in 2026
Using AI for personalized marketing can save time and resources while maximizing engagement, but only if you get it right.
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Considering ‘Experience’ in a Post-E-A-T World (Updated Study for E-E-A-T) [Infographic]
In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish E-A-T. Three months later, Google added a second E. In
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