The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Jan 17, 2025 Social Media Molly Ploe

Mastering Organic Social Media Post Writing: Best Practices and Strategies

Crafting this content requires a blend of creativity, strategy and an understanding of what resonates with your audience.

Jan 16, 2025 ai Chad Hetherington

AI Overviews and SEO: Do They Help or Hurt Each Other?

There are rumblings about how artificial intelligence will impact search engine optimization. Will it ultimately help or hurt? How should you prepare?

Jan 16, 2025 Video Marketing Anthony Basile

6 Video Campaign Ideas for Your Next Initiative

Learn about the usefulness of a well-crafted video marketing campaign and check out six inspiring ideas for your brand to try.

content vs context

Jan 16, 2025 Content Marketing Amanda Ciarci & Molly Ploe

Content vs Context: If Content Is King, Context Is Queen in Marketing (Infographic)

Learn about the difference between content vs context and how you can apply it to your own marketing efforts.

Jan 16, 2025 Content Creation Michael O’Neill

What is SEO Content Writing? The Complete Guide to Writing For Search [Video + Infographic]

Conquer SERPs with effective SEO, one word at a time.

Jan 15, 2025 Content Strategy Lesley Morrison

This Google Docs Marketing Template Will Help You Structure Your 2026 Plans

Learn how to create a marketing plan with a template. Streamline your strategy, save time and boost collaboration for success.

Jan 15, 2025 ai Chad Hetherington

How To Use Gen AI (Responsibly and Effectively)

Knowing how to use generative AI in 2025 can set you apart from other content creators, but only if you know how to use it well.

Jan 14, 2025 Content Strategy Anthony Basile

Unlocking Purpose: What Is a Value Statement?

Find out what goes into a brand value statement, why it’s important and how to make one of your own.

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