The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Traffic Source: A Simple Guide To Attributing Website Traffic
Learn why traffic source attribution is so important to digital marketing and find out how to make it work for you.
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What Is a Social Media Strategist, and What Role Do They Play in Your Marketing? (Infographic)
Take a walk in a social media strategist’s shoes to find out what this role entails and why it’s key for marketing, advertising and branding!
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How to live tweet an event (Everything you need to know)
How does live tweeting attract attention to your business, what types of events are best for this social media strategy and what best practices should you follow? Let this blog post be your guide.
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What Makes a Successful Blog? 5 In-Depth Tips and Examples
Discover the key elements that define a successful blog, from engaging content to effective strategies that drive growth and traffic.
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AI in Marketing: A January Round-Up and Rundown
2025 is off to an interesting start. Here are some of the most significant AI-related announcements and news pieces from January.
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Content Designer vs UX Designer: Why the Difference Matters (Infographic)
Content designers and UX designers have overlapping responsibilities, but their distinct disciplines require separate approaches.
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What Is Content Curation? A Modern Marketer’s Take on Survival
Content curation is the process of gathering relevant content to share with your audience. Explore tips to survive and thrive in the marketing jungle.
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Generative AI: A Big Influencer Waiting To Be Influenced?
Earning a Page 1 ranking is and likely always will be important, but the game has changed at the hands of artificial intelligence. AI can summarize info on the web, enrich it with a set of important TF-IDF-generated
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