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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Social content on Facebook still has the most reach because the site has the highest web traffic of all social networks.

May 22, 2012 News Joe Meloni

Social media marketing campaigns best served with content over paid ads

As part of a survey assessing the role of Facebook in Americans’ lives, the Associated Press and CNBC found 83 percent of people ignore paid ads on the site.

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May 22, 2012 News Joe Meloni

Google rolls out ‘related to’ function in Adwords: Quality PPC landing pages a must

Dream Systems Media first reported an “Ads related to” note above paid search ads on Google SERPs.

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Despite recent changes to local search results, marketers say influential factors primarily remain the same.

May 21, 2012 Legacy Adrienne Lumb

Your local SEO blueprint: Drive site and store traffic with targeted content

Reaching local shoppers is key to driving store traffic. In this two-part blog series, we’ll go over the local SEO basics and explore how you can create content marketing that appeals to your nearby audiences.

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