The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook study shows brand-related posts drive the most social marketing engagement
In an effort to help businesses maximize their social marketing efforts, Facebook conducted an internal study measuring posts that drive Page engagement. Brand-related updates came out on top.
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Lessons in quality content marketing from recent search updates
Google made more than 100 changes to its algorithms in the past couple of months, which are meant to boost the quality of search results for users. These updates can serve as insights on ways you might improve your
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Study: Content marketing influences electronics and retail shoppers with smartphones at point of purchase
A report from Nielsen suggests that more consumers are turning to their smartphones to access content discussing products they plan to purchase while shopping.
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Consumers favor Facebook for now, but survey says social marketing must include emerging platforms
A report from the AP and CNBC suggests that Facebook and most other major technology companies have favorable views among the general population.
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Product reviews influence consumer purchase decisions
A report from AYTM Market Research suggests that companies can boost their authority with product reviews on their site.
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Tablets expected to generate 10 percent of all website traffic in 2014
A report from Adobe Systems found that marketers should make adjustments for the growing tablet market as device adoption and time spent with the handsets increases.
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Twitter rolls out weekly email featuring top content
Twitter has rolled out a new email feature that will bring the best, most relevant content from the previous week to users’ email inboxes.
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Moms active in the blogosphere, becoming sought-after brand advocates
Moms have become increasingly active on blogs and social media, which makes them especially strong brand advocates.
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