Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Companies are struggling to make sense of the data available to them in terms of applying it marketing campaigns.

May 09, 2012 News Joe Meloni

Study: B2B, B2C companies recognize the need for social media marketing management

A report from Useful Social Media found that more companies are dedicating resources solely to improve social media marketing.

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People use different social networks at different times, and companies must share content in line with these trends to compete.

May 09, 2012 News Joe Meloni

A time and a place for social marketing success on every network

A report from Bitly found that social media marketing requires different content schedules based on the networks used for sharing.

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Conversion funnels must be multi-channel to drive sales moving forward.

May 09, 2012 News Joe Meloni

Study: Branded social content influences 78 percent of consumers

A report from Market Force found that businesses’ social media marketing campaigns are as influential as friends’ recommendations in purchase decisions.

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