Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Conversion funnels must be multi-channel to drive sales moving forward.

May 08, 2012 News Joe Meloni

Most marketers fail to integrate social media marketing into brand building

A report from Forrester suggests that companies using social media are failing to integrate it into their marketing efforts.

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Foursquare has added a new feature to make it easier for users to recall businesses they enjoyed.

May 08, 2012 News Joe Meloni

Foursquare adds check-in history to features

Foursquare has enabled a new feature that allows users to monitor their history on the social network, which may boost repeat foot traffic for businesses that make a good impression on customers.

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Some may have noticed an algorithm update over the weekend, and it was the first Penguin adjustment since its launch on April 24.

May 08, 2012 Legacy

Panda versus Penguin, and user-focused content marketing to safeguard against the Google search zoo

Google’s latest Penguin algorithm targets webspam, while Panda focuses on site content. But SEO marketers should note that both aim to deliver high-quality results to users – and content marketing drives success in

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Social media content is more effective than ads.

May 07, 2012 News Joe Meloni

Encouraging user-generated content can boost site traffic

MarketingSherpa recently highlighted a content marketing strategy from an ecommerce company that improved conversions and site traffic.

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Screenshot of Google SERP header for "content marketing"

May 07, 2012 News

Google search updates reward fresh content, but quality required

Google’s April updates include changes to how it handles fresh content. Frequently updated high-quality content marketing campaigns stand to gain, but low-quality content won’t drive SEO results.

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