The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Report: Travel marketers find new search audiences
A report from iPerceptions suggests that the travel and hospitality industries can improve site traffic and sales with SEO strategies.
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Social marketing metrics lag: 27 percent measure by ‘intuition’
Many companies still failing to measure the true effectiveness of social media marketing.
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Grocers can gain from SEO: Food shopping research heads online
Grocery stores and food companies may stand to benefit from SEO as more consumers turn to the web to research the food they buy.
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Rising mobile email access improves open rates
Mobile email access is quickly becoming the norm as Return Path recently reported that more emails will be opened on smartphones and tablets than through traditional webmail accounts in 2012.
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Twitter’s updated Discover tab rewards targeted social content marketing campaigns
Twitter announced new additions to its Discover tool, which will further personalize the content delivered to users.
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Bing rolls out new, clean SERP design: Can it lure Googlers?
Bing has adjusted its SERPs with updates that seem to reflect older Google SERPs. Search marketers will want to see if the changes help Bing capture more market share.
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Study: Email marketing campaign clicks rise with trending news topics
A report from Elite Email found that that email marketing campaigns benefit from the inclusion of timely events in content.
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Mobile paid search traffic between 15 and 25 percent for most industries
With mobile accounting for a substantial portion of traffic for both paid and organic search, it’s critical that content marketing campaigns adjust accordingly.
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