The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Report: Search generates $14 billion, top source of web revenue
A report from PwC and the Interactive Advertising Bureau found that search marketing generated more than 46 percent of all web marketing revenue in 2011.
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Google adds two new features to boost ad measurement on the web
Google recently rolled out two new web marketing metrics as part of its Brand Activate Initiative, aimed at helping marketers gauge their campaigns more effectively.
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Google to automatically adjust misspellings for paid search results
Google will now automatically account for spelling errors or search variations of search queries with respect to paid search ad placement.
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Despite lost market share, Yahoo search revenue increases
Yahoo’s quarterly earnings report detailed increased revenue from search despite dwindling market share.
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Integrated web marketing a major challenge for smaller companies
Poorly managed web presences are all too common among businesses, especially smaller companies, according to a recent report.
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Spring cleaning for your content marketing strategy: Get organized with an editorial calendar
Keep your content marketing strategy organized with an editorial calendar. It will help you sustain frequent updates and ensure you’re ready to work timely content into your mix.
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Gmail experiences midday outage on Tuesday
Google experienced a Gmail outage early Tuesday afternoon due to an unknown issue at the company. While this may have put a damper on some business communications and email marketing campaigns, the problem is report
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Blekko traffic set to quadruple in first four months of 2012
Blekko has seen massive traffic gains since the start of the year, and the company attributes some of its growth to growing dissatisfaction with Google.
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