The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Branded website content lifts conversions for pharmaceutical companies
A report from comScore found that pharmaceutical companies with branded content build trust and sales among patients and prospects.
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Targeted content marketing growing substantially in 2012
A report from Veronis Suhler Stevenson suggests that custom content is among the main factors behind the growth of targeted media in 2012.
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Study shows news content marketing engages tablet, smartphone users
A report from Pew suggests that news content marketing campaigns can help businesses target mobile web users.
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66 percent of smartphone owners use devices for web research while shopping
A report from Leo J. Shapiro & Associates suggests that companies should integrate mobile SEO into their organic search strategy to appeal to smartphone owners.
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Businesses miss conversion opportunities due to poor social marketing engagement
A report from marketing author Jen DeTracey suggests that 75 percent of companies struggle with social engagement.
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Video content marketing reaches young adult audiences
A report from YuMe found that young adults are the best targets for video content marketing campaigns.
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The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing
SEO experts may know content is key to search visibility and other internet marketing goals, but not all consultants are on the same page. Don’t let Larry, Moe or Curly get in the way of your content marketing campa
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Google+ gets a complete facelift
Google announced a series changes that it hopes will make Google+ a more appealing platform.
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