The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter adds BlackBerry targeting to mobile optimization options
Twitter recently added BlackBerry targeting options to its mobile Promoted Tweets. Previously, companies could only create content aimed specifically at Android or iOS audiences.
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foursquare continues growth, surpasses 20 million users
Foursquare announced it has surpassed both 20 million users and 2 billion check-ins. Has geosocial marketing’s moment arrived?
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Social media marketing campaigns help customer care and contact centers
A report from Frost & Sullivan found that customer care and contact centers are adopting social media marketing more aggressively.
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Email marketing becoming more popular, competition increases
A report from Epsilon found that email marketing is becoming more popular, but businesses must rethink their strategies.
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Millennials turn to the web for video content
Web video content has become an increasingly effective marketing platform for businesses to reach web audiences.
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New app integrates StumbleUpon with Facebook’s Timeline for sharing content
StumbleUpon recently announced new integration with Facebook, which will allow users to post StumbleUpon activity to their Timeline. This might facilitate branded content sharing.
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Internet marketing news roundup, April 13
Social media marketing received most of the attention this week as Google announced changes to Google+ and conversion attribution, while Facebook stole headlines with a shocking acquisition.
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Compelling newsletter content marketing crucial as mobile email open rates soar
A report form Knotice found that mobile devices are becoming more popular for email access, with 27 percent of messages opened on smartphones.
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