The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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74 percent of consumers use Google search, 60 percent own Gmail accounts
A report from AYTM Market Research found that more than 74 percent of consumers use Google search and two-thirds use its email service, even after the launch of the company’s streamlined privacy policy.
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40 percent of businesses see sales from social media marketing
A report from Social Media Examiner found that 80 percent of companies have benefited from greater brand exposure using social media marketing.
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Facebook acquires Instagram for a reported $1 billion
Facebook CEO Mark Zuckerberg reported that the company has acquired Instagram, signaling the value of visual content in social marketing.
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Report: 83 percent say social marketing is important to business
A report from Social Media Examiner found that 83 percent of companies say social media marketing is critical for their organizations.
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Six tips to make Google+ drive SEO and social success for your business: Insights from ad:tech San Francisco
At ad:tech, Google’s Rikard Steiber talked about how Google+ marketing can run circles around other search and social campaigns, and explained what you need to do to take advantage of the search giant’s social threa
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Nearly half of consumers convert after receiving engaging email content
A report from ExactTarget found that nearly half of consumers have made business transactions due to reliable email marketing campaigns, while social media marketing is quickly becoming as effective.
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Is longtail search dead? Insights from ad:tech San Francisco
Search experts at ad:tech weighed in on whether longtail search optimization is relevant in the evolving search landscape and what marketers can do to maintain visibility.
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Ad:tech experts on how to prepare for the rise of mobile search marketing
Mobile search is gaining its share of clicks this season, and ad:tech experts offered insights on how marketers can prepare their campaigns for on-the-go audiences.
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