The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Fashion industry finds content marketing boosts web conversions
A report from eMarketer found that the fashion industry has seen increased online sales due to strong use of new media marketing.
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Internet marketing news roundup, March 30
Google dominated news this week with a series of updates that impact all elements of new media marketing.
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Google launches Consumer Surveys to help businesses target content marketing
On its Small Business blog, Google detailed a new Consumer Surveys service aimed at helping companies better understand their target audiences.
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Report: Video content marketing boosts conversions
A report from comScore found that branded video content is successful in terms relaying company messages and engaging prospects.
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Creative B2B content marketing drives conversions, study suggests
A report from Upshot found that B2B marketing campaigns need more emotion to improve conversions.
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Most companies increasing social media marketing investment
A report from the Creative Group found that social media marketing across most major platforms is on the rise.
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Men’s health industry ripe with content marketing opportunities
A report from AYTM Market Research found more men are researching diet plans and fitness advice, which presents strong content marketing opportunities for organizations in this industry.
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Businesses spending more on local web marketing campaigns
A report from BIA/Kelsey suggests that more businesses will expand investment in online local marketing.
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