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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Yahoo discontinued its Meme microblogging service, which was initially launched in 2009.

Mar 27, 2012 News Joe Meloni

Yahoo to discontinue Yahoo Meme, its little-known social network

Yahoo announced that it will discontinue its Meme microblogging website, initially launched in 2009, because the network failed to drum up much interest.

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Consumers are increasingly multitasking in terms of media consumption.

Mar 27, 2012 News Joe Meloni

Multitasking consumers spend up to 11 hours per day consuming content: Integrated marketing a must

A report from eMarketer found that multitasking is becoming more common for American consumers in terms of web access and interaction with other media.

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Executives who maintain social media accounts and post about their industry often improve the appeal of their business.

Mar 27, 2012 News Joe Meloni

Consumers ‘much more likely to trust’ businesses with social presences

A report from BRANDfog found that companies with CEOs who have a social media presence build brand trust, which might encourage interaction and (ultimately) sales.

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Mar 27, 2012 Legacy

An inside look from Google: How you can use Google Analytics Social Reports to boost your bottom line

At SES New York, Google Analytics insiders offered tips on using social reports to maximize social media marketing.

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Measuring ROI is a top concern of companies using social media marketing in 2012.

Mar 27, 2012 News Joe Meloni

Social engagement key to informing content marketing success

Training employees to interact with social contacts will help companies keep prospects engaged with new media marketing campaigns.

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Twitter reports user growth, signaling better opportunities for social media marketing.

Mar 26, 2012 News Joe Meloni

Study suggests news content marketing can draw Twitter followers

News content marketing might help businesses boost their Twitter reach as news outlets, bloggers and brands are among the accounts most frequently followed on Twitter.

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