The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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71 percent of companies say they can gain advantage with social
A report from Forrester and Facebook found that 71 percent of businesses using social media marketing believe it has improved their competitiveness.
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Google’s five steps to internet marketing conversion optimization from SES New York 2012
At SES New York 2012, Google’s Avinash Kaushik reminded companies to look beyond “2 percent web conversions” and optimize for the real economic value offered by their internet marketing campaigns.
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Social media campaigns need ‘clear owner’
Facebook and Forrester found that social media marketing campaigns need a ‘clear owner’ to enjoy success.
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Marketing segmentation negatively impacts SEO, new media marketing
Maile Ohye, Google’s developer programs tech lead, recently discussed segmentation in a Webmaster Help Video to help businesses align their channels appropriately.
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Consumers respond well to visual content, creating little of their own
A report from AYTM Market Research found that 65 percent of consumers enjoy seeing photos shared on the web.
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Three strategies for SEO wins from content marketing syndication: SESNY insights
Content marketing syndication can be a great way to boost SEO and brand reach, but if it’s not done properly search engines might penalize sites for duplicate content. SES New York experts weighed in on best practic
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Google rolls out new social reports to gauge channel’s value
A report from TechCrunch detailed the launch of Google’s social reports to help companies assess the value of social media marketing.
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Male shoppers most concerned with cost on the web
A report from Men’s Health and GfK Roper found that male shoppers respond best to content highlighting value.
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