The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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New media marketing boosts conversions across industries
A report from HubSpot found that new media marketing’s value across industries has made the search, social and other web channels invaluable.
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B2B buyers influenced by engaging, relevant content marketing campaigns
A report from DemandGen suggests that companies using content marketing are more successful in generating qualified B2B leads.
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Bing lands first Facebook log-out ad, but organic social visibility still a must
Bing has become the first advertiser on Facebook’s recently launched log-out page ad spot.
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Study: Social and content marketing attract influential brand advocates
A report from Zuberance found that businesses can use social media and content marketing to appeal to the increasingly large portion of web users advocating for products and services on the internet.
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Hispanic population active on social networks
BIGInsight reported that the Hispanic community is more active on social networks than other demographics.
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Facebook, Twitter to sustain growth but rates falling
Social media marketing reach will expand as Facebook and Twitter will continue to add users in coming years, but growth rates for both will gradually decline.
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Internet marketing news roundup, March 2
Google’s new privacy policy launched on Thursday, and, while the effects were minimal to start, consumers and lawmakers alike are concerned about its lasting effects
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Content marketing a competitive necessity for most businesses
A majority of businesses using content marketing campaigns have found them to be competitive necessities, according to HubSpot, with one-quarter of respondents calling blogs “critical.”
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