The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google honors International Womens’ Day with doodle
International Women’s Day falls on March 8, and it merited a Google doodle while proving a trending topic on Twitter throughout Thursday.
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Report: Internet marketing fuels sales among consumer goods companies
A report from IDC found that consumer goods companies are making sales through their own websites, and analytics data around online sales enables them to target their marketing content more effectively.
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Entertainment, technology industries seeing more success with social marketing
A report from AdParlor found that businesses in the entertainment and electronics industries are among the most successful on social media websites.
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New media marketing initiatives demand ‘internal alignment’
A report from the Optimization Group suggests that businesses launching new media marketing campaigns have to win buy-in throughout their organization to ensure brand consistency and success across channels.
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Google launches new search app for Windows Phone users
A new Google Search app for Windows Phone 7.5 users will make it easier for the smartphone owners to find content on the web.
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Study: 63 percent of valuable ‘sharers’ spend hours on social media daily
A report from the Coca-Cola Research Council and the Integer Group found that most social users fit into one of four categories with distinct behaviors and desires for their social use.
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Tablet market growing, focus added to news content marketing
Studies from both Forrester and eMarketer demonstrate the growth of the tablet market, which has been driven by the iPad and new offerings from other companies. Marketers should consider the correlating rise of mobi
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81 percent of businesses using content marketing rely on the channel
HubSpot’s 2012 Inbound Marketing report found that businesses using content marketing consider it among their most valuable campaigns.
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