The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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‘Focus on the User’ shows what Google SERPs would look like with all social data
Focus on the User, a concerted effort of prominent web companies, suggests that brands’ social marketing efforts across different networks should be promoted in Google’s Search, plus Your World results (instead of p
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Online purchases on tablets, smartphones becoming more popular
A report from Equation Research found that shopping from smartphones and tablets is more popular, providing even greater impetus for marketers to target users.
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Social marketing alert: Facebook finally pushing Timeline to all users
A report from Facebook says that Timeline will soon be active for all users.
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Finding killer SEO keywords for content marketing: Part 1
When was the last time you updated your SEO keyword list? Coming up with competitive keywords is essential to web visibility and content marketing.
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NCAA hockey conference engages fans with social content marketing
A new video content and social media marketing campaign from an NCAA Division I men’s ice hockey conference highlights the power of integrated web marketing for fan engagement and boosting a brand.
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Bing positions itself as the search engine for ‘#Doing’
Bing recently announced a new ad campaign aimed at highligting the search engine’s best features with the slogan “Bing is for ‘#Doing.”
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Value, engagement key to attracting Millennials with content marketing
A report from comScore pointed to the dynamic nature of the Millennial generation as an important trait for marketers to recognize to succeed.
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Google hits 90 million Google+ members and requires new users to go social
Search and social marketers take note: Google may soon add to its 90 million users as it simultaneously pushes unification of its services, requiring new users to make Google+ accounts.
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