The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2C, B2B marketers planning hires in 2012
B2B and B2C marketers are expected to hire more aggressively in 2012, according to Bernhart Associates.
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Web marketing to focus on brand building campaigns
More than 60 percent of businesses increasing marketing budgets plan to dedicate time to better brand building in 2012.
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New AdWords feature aimed at mobile measurement
Google AdWords now allows marketers to tailor their PPC campaigns to mobile users based on the OS they use and the network type they are on.
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Spending on web marketing to approach $40 billion in 2012
A report from eMarketer found that businesses are likely to spend $39.5 billion on web marketing campaigns in 2012.
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Search, social high priorities for those launching new marketing campaigns
A report from the Goodway Group found that social and search are high priorities for marketers, but many agencies do not have the capacity to help clients with these channels.
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Study: Content marketing targeted at influential female shoppers often misses the mark
A report from The Women’s Heart Link Network found that digital marketing campaigns aimed at middle-aged women must evolve with the demographic.
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Google, Wikipedia leading fight against SOPA
Major website, such as Google and Wikipedia, demonstrated their opposition to SOPA and PIPA on Wednesday along with millions of web users on social networks.
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Smartphone, tablet growth positions 2012 as a banner year for mobile marketing
A report from InMobi found that mobile ad impressions increased 771 percent in 2011, signifying that marketers should focus on mobile elements of different web marketing channels this year.
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