The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With tablet market growing, content marketing moves to the forefront
A report from Pew Internet Research found that 19 percent of American adults now own tablets after an especially strong holiday shopping season.
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Google implements symbol search for punctuation, other characters
Google has added character search to allow users to search for punctuation marks and other symbols, but the capability is still yielding some problematic results.
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Social media marketing growing across all platforms
A report from Awareness found that 70 percent of companies plan to increase their social media marketing presences across several platforms in 2012.
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Six simple tips for streamlined database marketing
Effective database marketing can help you plan content outreach and improve your business’ bottom line.
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Internet marketing news roundup, January 20
Trending topics this week included Martin Luther King Jr., SOPA and PIPA, as the web was busy with conversation about the civil rights activist and the future of the internet in the U.S.
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Social media marketing helps healthcare companies boost customer service
A report from eMarketer found that healthcare companies are working to improve their image through social media marketing.
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CPC drops, search clicks rise in fourth quarter
Google’s fourth quarter earnings report found that businesses paid less for more PPC clicks in the fourth quarter of 2012.
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New algorithm shift could penalize for excessive ads ‘above the fold’
A new algorithm update will negatively impact website that feature excessive ads (instead of informative content) on the top of a page, forcing users to scroll down.
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