The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
More marketers adopting brand journalism to ‘educate customers’
A report from the Custom Content Council and ContentWise found that business using content marketing primarily do so to provide customers with more information and reach new prospects.
Learn More
New Google search feature encourages site blocks after bounces, necessitates top quality content
Google has added a feature that will allow users to instantly block websites they bounce off.
Learn More
Google+ Pages now open to multiple administrators
Three new adjustments to Google+ Pages were announced recently to simplify social media marketing, including the ability to set as many as 50 people as administrators to a business’ account.
Learn More
Googlebot-Mobile raises the stakes for mobile search and content marketing
Google software engineer Yoshikyo Kato reported on the company’s blog that Google has adjusted its algorithm to make mobile search more effective in terms of providing on-the-go users with content.
Learn More
Internet marketing news roundup, December 16
B2B marketers receive some sage advice this week to boost web leads and conversions as the New Year inches closer.
Learn More
Search marketing alert: Bing, Yahoo now even, Google remains clear leader
ComScore’s monthly search rankings show Google has maintained a consistent dominance over Yahoo and Bing, which are becoming increasingly competitive for the second and third spots.
Learn More
Social marketing alert: Facebook Timeline now fully rolled out
Facebook has officially made Timeline available to all users. Even though not every Facebook profile has shifted to the new format yet, marketers should prepare.
Learn More
Google adds Author analytics to Webmaster Tools
A report from Google’s Webmaster Central Blog detailed a new Author Stats feature, which webmasters can use to inform decisions on which content writers drive marketing results.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
